A Comparison Of Two Advertisements Essay
A Comparison of Two Advertisements
Advertising is a way of publicizing a product that you want to sell.
There are many of different things to advertise, such as clothes,
shoes, cars, watches etc. Advertising promotes the latest goods that
are out in the shops. Advertising effects me everyday because every
time I see a advertisement it attracts me to the product and I think
about buying it or saving up to buy it.
In this assignment, I will be talking about two different car
advertisements; one car advertisement, the Fiat Stilo advert comes
from FHM magazine, a publication aimed at young men aged sixteen and
over. The other car, the Rover Streetwise advert comes from the Radio
Times which is aimed at people aged forty and over.
When I first saw the Fiat Stilo advert I didn’t like it much because I
found it offensive towards women. It had a picture of a woman holding
a bottle of fizz and next to the picture was a quote saying “your date
might want to take a doggy-glass of her favourite fizz home with her.
Wow her as you unveil the Stilo Abarth’s dynamic non-spring action cup
holders” this quote to me is implying women always make a mess, which
I find offensive. Secondly, it is an obvious marketing ploy directed
towards males, using a woman as an object of desire. It implies that
if the man buys the car, the woman will eventually come with it; in
other words, this sports car will get our dates, women, and sex. It is
obvious that I am not the target audience of this advert.
As for the second advert the ‘Rover streetwise’ advert, when I first
saw it I really liked it, because of the way the car looked but the
only thing that put me off the advert was the name of the company, I
don’t really like Rovers I prefer Toyotas and Hondas.
The Rover streetwise advert has pictures of daily life things such as
coffee, donuts, a football, children’s Wellingtons boots and a
shopping trolley with groceries inside the trolley. This indicates
that the car is a family car and is aimed at married women mainly but
can also be used by a family man to drive to and from work. The slogan
for the advert “shrugs of life’s little challenges” is related to the
pictures for example the child’s muddy Wellington boot. The donut
would represent the father who is hungry on the way home or to work,
the shopping trolley would represent that the car is useful for a
family shopping spree. The advert also uses the word ‘Bump’ which is
saying that even if a heavy load is in the car it can still go over
speed bumps. I like the way the advert creates an image of characters
in the readers mind, although you cannot see a physical person (image)
but the pictures imply their existence. For example, like when I saw
the picture of the Wellingtons, an image of a little boy was the first
thing I thought of. The advert...
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A Comparison Of Two Television Advertisements
A Comparison of Two Television Advertisements
Television is the most important medium for advertising, and
advertising is a vital component of traditional TV business models. It
has always been difficult to assess the benefits of TV advertising as
advertisers have traditionally had only a vague idea of who may have
seen a particular advert and the actual impact on them. However, they
can try and target an audience specifically e.g. time, channel of
advert, etc. Most channels gain over 50% of their revenue from TV
advertising firms. Without TV adverts, we probably wouldn’t buy half
the products that are on show in shops. TV advertising also generates
millions of pounds for TV channels, and this keeps the channel
running. In fact, the main source of income is through advertising.
Television is also the most reached audience, more than newspapers,
the internet, the radio and even magazines. On the other hand,
television advertising is the most expensive type of advertising to
use. A 30 second clip on a national channel can cost up to £20,000. I
will compare two adverts promoting similar products, and see the
differences in advertising methods and measure the successful effects
on its target audience.
The advert for the Vauxhall Corsa is 40 seconds long, consisting of 26
scenes. The car can be seen many times during this short advert. This
instantly attracts the viewer’s attention. At one point 11 cars can be
seen at once. This advert was found on ITV at a prime-time slot where
Vauxhall believed it would attract the most number of people. The
advert starts off with one vehicle and a voice over say, “1, 2, 3”, as
the car parks into a car park. This is a close-up shot of the car. The
next scene is the original vehicle being surrounded by 10 other cars
of the same model. Repetition is a good device to use for adverts as
it creates a lasting memory effect in the viewer’s mind. The vehicles
are all of bright colours e.g. red, white and blue. Bright colours are
also useful as they can commonly create a positive link with the
viewer’s perception. Once the voice-over has counted to 3, then the
other vehicles start to drive off in different directions. As this
happens, music is introduced into the advertisement. This is touch
sensitivity by the fall. This song is happy and joyful. It has a
guitar melody playing alongside with the cars movements. We see the
cars doing various manoeuvres and trying to hide as the vehicles are
playing hide and seek. This ‘game’ between the vehicles creates a fast
paced advert; another device commonly used by companies which can
either create a good or bad effect depending on other various factors
such as music, background colour and product. The first impression is
effective because it instantly has the attention of the viewer. The
catchy music plays a big...
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