Shankar-Spiegel Dissertation Proposal Competition

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2013 Shankar-Spiegel Dissertation Proposal Award Winner: Alan Zhang

Name:  Alan Zhang

School: Georgia State University

Award Year: 2013

Title of Dissertation Proposal:  “Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis”

Alan Zhang, of Georgia State, won the Shankar-Spiegel Dissertation Award for his dissertation proposal titled, “Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis.”

This winning proposal was chaired by V. Kumar, Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, Executive Director, Center for Excellence in Brand and Consumer Management and Director, Ph.D. Program in Marketing at the J. Mack Robinson School of Business.

Xi "Alan" Zhang is a research analyst at Center for Excellence in Brand & Customer Management; and Ph.D. Candidate in Marketing at the J. Mack Robinson School of Business at Georgia State University.

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Dissertation Proposal Award

Each year, many outstanding marketing dissertations are presented across the digital, social, direct, and data-driven marketing spectrums. The Shankar-Spiegel Dissertation Proposal Competition recognizes the best proposal in these topic areas each year. To further the winner’s scholarly pursuits, awards may be used to fund travel, conference attendance, data collection, and other research-related expenses.


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